About the company
IPC produce over 60-consumer magazine covering two thirds of the female consumer and 42% of the male. This company focuses on three main audiences Men, Mass-market woman and Up-market woman. The magazines they offer for men focus on wealth and leisure these are Country life, Horse and Hound, Rugby world, Decanter, Zoo and NME. This part of their business is called (IPC inspire)
Mass market women magazines they offer focus on women’s weeklies and TV entertainment brands. The women’s weeklies are; Look, Now, Chat and Women. The TV entertainment magazines for women they offer are, What’s on TV, TV times, TV and satellite week and online they also have the Good to know network. Their up-market women’s division called (IPC Southbank) compromises of luxury fashion brands and lifestyle brands. The luxury fashion magazines are Marie Claire and InStyle. Their lifestyle magazines are Women and Home, Essentials, ideal home, living etc. and house to home.
History
The international Publishing organization Ltd was formed in 1963 after the merge of the UK’s three leading magazines at the time these were; George Newns, Oldham’s Press and Fleetway Publications. These three companies came together with the Mirror Group to form the International Publishing organization, five years on IPC Publishing was then made.
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